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Why Blog?
How to Blog: You can blog yourself.
Making it Easy: We can write blog posts for you.
Why Blog?
How will blogging benefit you? Not only is this a good question, but as an intelligent business owner, you SHOULD be asking that.
Blogging is not old, but it is not really a very new concept, either.
BLOGGING CAN HELP YOU AND YOUR BUSINESS!
Blogging can help you by…
- Bringing more traffic visitors to your website
- Helping you get more carefully targeted leads—not just quantity
- Establishing you build credibility and trust by sharing helpful tips
- Allowing you to inject personality, and people like to buy from people (and places) they like.
- Making your website more of an authority (update more often and more content to the overall website)
- Giving your current and prospective customers an easy outlet to voice concerns
- Providing opportunities for market research
Key Benefit #1: MORE CHANCES: Blog posts have their own URL, meaning that it gives you another chance to be found on the Internet. Each blog post is another chance to be found—not just your Home Page.
Key Benefit #2: MORE TARGETED VISITORS: Blog posts usually target specific long-tail keyword phrases (when people type really long things into Google). Each blog post might not bring a large number of visitors from Google, but blog posts tend to be more specific than overall websites. Therefore, they can rank really well for very specific keyword phrases within Google, and those people tend to be more serious (if they took the time to type that long keyword phrase). Each blog post is likely to capture people who are interested in something specific, which means these people are highly qualified leads for you, even if there are only a few of them.
Key Benefit #3: MAKES YOUR WEBSITE STRONGER: The more overall content you have on your website, the more Google (and other search engines) take you seriously. Think of Amazon. When you post something on Amazon, a HUGE website, Google gives your post extra consideration, because it knows that Amazon is serious. The larger you make your overall website (from making more blog posts), the more likely you be able to rank for certain keywords. Using fancy terminology, this makes your website have stronger SEO.
Key Benefit #4: SHOW PERSONALITY: Most people like to buy from people they know, like, and trust. Much like TV shows, we come to like the characters who are people that don’t know we exists or even really exist themselves. However, we feel like we know that person, because we’ve seen them on TV or in the movies so much. Blogs can help show your personality and make people WANT to buy from you, because they like you—even if they do not necessarily know you. They feel like they know you and like you—representing a better chance that they will buy from you.
Key Benefit #5: RESPOND TO CUSTOMERS: Blogs give readers a chance to share something with you. Perhaps, they really liked what you sold them, or they might have some suggestions about how you can improve. They might be dissatisfied. Guess what? You can RESPOND to them. Most people love to be heard, especially if they took time to talk with you. Many businesses ignore comments on their blogs, but you can separate yourself—in a very good way—if you respond to them, because they feel heard and appreciated.
MORE BLOG POSTS = MORE CHANCES FOR VISITORS TO FIND YOU
MORE VISITORS = MORE CHANCES FOR PEOPLE TO BUY FROM YOU
MORE CHANCES FOR PEOPLE TO BUY FROM YOU = MORE SALES FOR YOU
We can write your blog posts for you. Click HERE to see how we can help.
How to Blog: You can blog yourself.
Many people want to blog themselves. They want to be able to control what is on their websites.
For the people that can do this and want to do this, we encourage you. Only you know your business as well as you do. We are really good at what we do, but nobody can be as good at being you…as you.
So…How do you blog for yourself?
This is only meant to be an overview, but this should provide a good foundation for those of you who want to blog for yourself.
Steps to Blogging
- Identify Targeted Keywords for Your Blog (to attract the right people to read your blog)
- Identify Potential Blog Topics (that are interesting for your intended readers)
- Determine Blog Style (Article Style, Reference Style, or Conversational)
- Choose Blog Platform (WordPress, Blogger, TypePad, Tumblr, etc.)
- Establish a Blog Posting Schedule (Mondays and Thursdays, 3 Days a Week, etc.)
- Create the Blog
- Write Posts for Your Blog (HARDEST STEP FOR MANY PEOPLE!)
- Promote Your Blog
(to attract the right people to read your blog)
When you write a blog, you probably want people to find it.
People Who Know You (or have heard of you)
In social media, you want to use attention grabbing titles. There are too many things to read. Most people will not give you the benefit of the doubt. You need to have such a SEDUCTIVE title that it will cause them MORE pain NOT to read it then it will to take time to do it.
People Who Do NOT Know You
However, if people do not already know you, you will need to be found by people using search engines, like Google, Yahoo, Bing, etc.
People type keywords into the search bar, and you need to include those words in your blog post. Otherwise, Google will not know to list YOUR blog post when people search using certain keywords.
Google Keyword Tool is a great resource, and it’s free. (There are several paid versions that are good, too, like WordTracker or Market Samurai.)
When you’re using a keyword tool, you have a few major objectives:
- Traffic Volume: You want to go for keywords that people are typing.
- Competition: You want to avoid keywords with too much competition.
- Targeted Traffic: You want to be found by people who are likely to be interested in what your topic.
- Call to Action: You want to capture people who are likely to respond the way you want. (buy, vote, comment, like, share, etc.)
- Flexible Compartments: Find keywords with a lot of subcategories that include the keywords or are closely related to it. This will provide flexibility with your topic and what you can write. Plus, it gives you a better chance of being found for several terms—not just the ones that you are actively targeting.
Supporting Keywords: You will also want to find words that relate to your main keywords, even if they do not look a lot like them.
For instance, if you have a blog about Italian food, using “how to make Italian food taste better” as a keyword, you will want to include “other words,”
Other Words Related to Your Keywords
such as pizza, lasagna, oregano, and other ones like that,
Opposed to Using Only Keywords
not just sticking to keywords like “how to make Italian food taste better using oregano” or “how to make Italian food taste better for pizza lovers.”
2. Identify Potential Blog Topics
(that are interesting for your intended readers)
Using your keywords, begin thinking of potential topics. You will use keywords that include your main keywords.
Think of topics that might GRAB your readers’ attention.
You will use your keywords in the title, but here are some ideas about how to make your topic more interesting:
- Uncover a “scam” or “secret”
- Use Lists (i.e. 5 Great Tips about How to Make Italian Food Taste Better)
- Piggyback a popular current event (compare your topic with the current event topic)
- “The History of…” sometimes works.
- “How You Can Benefit from…” often works
- Product Reviews
- Upcoming Events
3. Determine Blog Style
(Article Style, Reference Style, or Conversational)
There are not any rules about what tone you should take with your blog.
However, we suggest that you use a somewhat consistent tone throughout your blog.
If you usually report on really serious events, and people see you as a somewhat official reference, you will probably confuse your readers if you suddenly start cracking jokes on your blog.
Consistency is something that helps your readers know what to expect. They return to read their favorite blogs, because they know the “deal” before taking time to find and read that particular blog’s post.
There aren’t any rules, but keeping somewhat of a consistent blogging style might keep your readers from feeling confused (or even betrayed).
4. Choose Blog Platform
(WordPress, Blogger, TypePad, Tumblr, etc.)
There are many different blogging platforms.
Amongst the most common are…
- WordPress (via your Hosting Service)
- WordPress.com
- Blogger
- TypePad
- Tumblr
Choose one that works well for you.
5. Establish a Blog Posting Schedule
(Mondays and Thursdays, 3 Days a Week, etc.)
Have a consistent blog posting schedule, and try to stick to it.
Imagine being addicted to this cool TV show that airs each night on Thursday. It’s always on Channel 4, and it always runs from 7:00 PM to 7:30 PM.
Suddenly, it’s Thursday night at 7:00 PM, and you turn your television to Channel 4, expecting to see your new cool show. The problem is that the station is showing something else.
Worse yet, imagine if the station decided to not show ANYTHING that day. They just didn’t feel like it.
Your blog subscribers (or simply people who look forward to reading your blog) expect to see an blog update from you on certain days. When they take the time to look but don’t see any updated blog posts, you probably just annoyed them.
Some of those people will return, but you will lose some of them.
Imagine if you kept changing your schedule…and disappointing your subscribers.
Would you expect them to keep checking…just in case you finally decided to create a new blog post?
Don’t put them in that position. Figure how often you can realistically expect yourself to post blog updates and stick to that schedule.
If your blog is an important piece of your marketing plan, you can’t take that part of your marketing plan lightly.
If you want people to assume that you are a professional, treat your blog professionally. Find a schedule and try really hard to stick to that blog posting schedule.
6. Create the Blog
Surprisingly, this is a pretty easy step—easier than many people think.
If you use any of the suggested blogging platforms (listed in Item #4), they all make it easy to create a new blog. Truthfully, even if you use another blogging platform, it probably will be easy.
7. Write Posts for Your Blog
(HARDEST STEP FOR MANY PEOPLE!)
Now we come to the hardest part of the entire process—the execution.
Here is where we finally begin writing. Although, if you’ve done the other steps, already, this step will be a lot easier for you.
Hopefully, you took the advice of Step #2 and wrote down some potential topic ideas.
Here is one potential shopping list of steps to take to begin writing your blog post:
- Write down your overall topic.
- Identify the main points you want to make.
- Determine supporting details or ways you can add to each of those main points.
- Identify the call to action you hope people take after reading your post.
- Determine an attention-grabbing “hook” that you might use within your title.
Blog Post Structure Example Attention Grabbing Title (while using your keyword here)
This paragraph serves as a nice introduction to your blog. This will set the stage for the rest of your blog post, and you will try hard to include your keyword within this first paragraph—if not the very beginning of this blog post!
Within the 2nd paragraph (or section) of your blog, this is where you will state your FIRST main point. You will then provide extra information to help support your point. You might use your main keyword here, if it flows naturally. Otherwise, you will just include words that relate to your keyword.
The 3rd paragraph (or section) of your blog will use the same approach as the previous paragraph (or section). The only difference is the you will list your SECOND main point here. Again, you will use words that relate to your keyword, if not the keyword itself.
(Continue to add paragraphs or sections for each point you are making to support your overall blog post title.)
Finally, you add your closing blog paragraph. You wrap up your points, perhaps by summarizing or asking your blog readers a final question, encouraging them to leave a comment. Definitely, you will provide a call to action for your own company, like sending them to your sales page or encouraging them to read another one of your blog posts. You might want to try getting this reader to subscribe to receive other blog posts from you directly into their email.
Make sure that the reader gets value, and encourage the reader stay connected with you somehow.
Linking Opportunities: The Real Power of your Blog Post
Afterwards, add your anchor text linking opportunities, meaning decide which other pages you want to promote via links within your blog post.
Here are some places that you can create backlinks from your blog post:
- Your Home Page
- Another one of your Blog Posts
- Another one of your Pages
- An outside article or press release that you wrote
- Social Bookmarks
- Someone else that you want to promote
- Someone else who’s attention you might want to get
- Key Resource Page (to help make your blog post look like another key resource)
8. Promote Your Blog
Once you write your blog post, you probably want other people to read your blog post.
However, nobody knows that you wrote anything.
So you have to tell them! You have to promote your blog posts.
That’s an easy concept to understand, but many people overlook this fact, and they wonder why nobody is reading their blogs.
Nobody knows about anything you write—until you let them know you wrote it.
There are many ways to promote your blog, but here are a few ideas for you…
- Email a link to people you know.
- Build a list of blog subscribers and send out your most recent post(s) to people on that list.
- Write an article that refers to your blog post.
- Write a press release that promotes your entire blog or a specific blog post.
- Make a video that points to it.
- Point to your blog post from other blog posts.
- Write a blog post on someone else’s blog as a guest. (Usually, they will let you have 1 or 2 links.)
- Tweet your blog post on Twitter.
- Share your blog post on Facebook, LinkedIn, or any other social media platforms that are prevalent in your industry.
If nobody knows you’re writing blog posts for them, they won’t know to read them.
Making It Easy: We can write blog posts for you.
Don’t have time? Don’t want to blog?
A lot of people and businesses know that they SHOULD blog, but they never get around to doing it.
“I don’t have time.”
“I don’t know what to say.”
“I’m not a good writer.”
We know that blogging can take time, commitment, and creativity. Most of us know that we will benefit from blogging, but we never get around to doing it.
Not everyone is a good writer, and there is more to blogging than just writing. Blogging should be part of a larger marketing strategy—not just writing things just to throw them on your website.
What if we could remove your blogging problem at a price you could afford?
Writing
$30 – 1 Individual Blog
$25 – 1 Blog/Week
$35 – 2 Blogs/Week
$45 – 3 Blogs/Week
Blog Promoting: Twitter
$10 – 1 Twitter Tweets
$20 – 3 Twitter Tweets
$40 – 8 Twitter Tweets
Blog Post Promoting: Press Release Writing
$25 – 1 SEO Press Release (great for creating backlinks)
$40 – 1 Customized Press Release (great for branding, announcing events, website intro/changes)
Blog Post Promoting: Press Release Submission
$35 – The Ultimate Connections PR Submission (Paid Version)
$40 – Online PR Media SEO Submission (Paid Version)
$40 – Distributed throughout Multiple (60 Guaranteed Links - Great for Backlink Distribution)
Overall Blog Social Bookmarking
$85 – Social Bookmarking (Distributed to 90 Sites)
Want to get rid of your headache? Want to stop putting off that blog writing?
Send us an email or give us a call.
Phone: (248) 905-1290